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Instagram wants to be a video platform that sits somewhere between YouTube and Snapchat — and is launching a new video hub and app called IGTV to do so. Announced June 20, IGTV is a new section on the Instagram app and a standalone app that lets video creators distribute long-form videos on Instagram. Whereas Read more about With IGTV, Instagram is betting that people want longer vertical videos[…]
Are you getting the most out of your social media strategy? As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Why try something new? Because your competitors probably are, which means your social media strategy needs to keep Read more about 7 Must-Try Social Media Tactics for 2018[…]
Now that the General Data Protection Regulation in Europe has taken effect and begun wreaking havoc, it’s worth looking at GDPR-like laws being put on the table in the U.S. Last month, a couple senators introduced the CONSENT Act. And later this year, California will vote on a privacy law that has already earned the Read more about WTF is the California Consumer Privacy Act?[…]
Businesses are beginning to go all-in on Instagram Stories, which means measuring their success through Instagram Stories analytics will become a crucial part of their social strategy this year. With over 300 million active users, Instagram Stories is a great way for businesses to connect with new audiences, boost engagement — and even drive more Read more about Instagram Stories Analytics: Every Metric You Need to Know[…]
Coming soon to Instagram: a brand new Instagram explore page, group video chat, and the ability to try on Kylie Jenner’s lip kits on Instagram. You can also now share your favorite songs directly to your stories from Spotify, and soon anyone will be able to create their own face filters for Instagram Stories! Facebook Read more about 5 Exciting Instagram Updates Coming in 2018[…]
Snapchat is close to breaking 200 million daily active users, but that milestone wasn’t enough, at all, to impress the stock market. The self-proclaimed camera company failed to meet revenue estimates for its first-quarter earnings report and admitted to difficulties in several parts of its business, from slowdown in ad revenue growth to user frustration Read more about Cheatsheet: Snapchat’s programmatic transition is messing with its ad prices[…]
Instagram is rolling out several new features starting today, including new Stories integration with apps like Spotify and GoPro and a new camera effects platform that will allow celebrities and others to create face filters, text styles, and stickers. If you’re using the Spotify or the GoPro app, you can tap the respective share buttons Read more about Instagram Stories get GoPro and Spotify integration with more apps coming[…]
Digital agencies, once fast-growing upstarts stealing business from lumbering incumbents, are at greater risk of slipping in relevance themselves in a fast-changing market — and are now scrambling now to add other services, like strategy, consulting and even media in order to keep growing. A couple of forces are hurting the digital agency business more Read more about Digital agencies struggle with a new market reality[…]
At its annual F8 conference on May 1, Facebook is expected to release Oculus Go, a cheaper, wireless version of its Oculus Rift virtual reality headset, meant to bring the much-hyped tech mainstream. Facebook is joining several companies looking to shift VR from the preserve of gamers to regular use. “While VR headsets are starting Read more about VR is slowly going mainstream, but VR ads are still a long way off[…]
“It comes down to billboard operators, they still have the same people selling static and digital boards. They sell them under the same contract, it’s the exact same process. For a static board, you have to have a time commitment because you’re on that board 24 hours a day for some period of time. Read more about Billboard Advertising, Blip By Blip[…]