Instagram Stories Analytics: Every Metric You Need to Know

Businesses are beginning to go all-in on Instagram Stories, which means measuring their success through Instagram Stories analytics will become a crucial part of their social strategy this year. With over 300 million active users, Instagram Stories is a great way for businesses to connect with new audiences, boost engagement — and even drive more Read more about Instagram Stories Analytics: Every Metric You Need to Know[…]

Cheatsheet: Snapchat’s programmatic transition is messing with its ad prices

Snapchat is close to breaking 200 million daily active users, but that milestone wasn’t enough, at all, to impress the stock market. The self-proclaimed camera company failed to meet revenue estimates for its first-quarter earnings report and admitted to difficulties in several parts of its business, from slowdown in ad revenue growth to user frustration Read more about Cheatsheet: Snapchat’s programmatic transition is messing with its ad prices[…]

Instagram Stories get GoPro and Spotify integration with more apps coming

Instagram is rolling out several new features starting today, including new Stories integration with apps like Spotify and GoPro and a new camera effects platform that will allow celebrities and others to create face filters, text styles, and stickers. If you’re using the Spotify or the GoPro app, you can tap the respective share buttons Read more about Instagram Stories get GoPro and Spotify integration with more apps coming[…]

Digital agencies struggle with a new market reality

Digital agencies, once fast-growing upstarts stealing business from lumbering incumbents, are at greater risk of slipping in relevance themselves in a fast-changing market — and are now scrambling now to add other services, like strategy, consulting and even media in order to keep growing. A couple of forces are hurting the digital agency business more Read more about Digital agencies struggle with a new market reality[…]

VR is slowly going mainstream, but VR ads are still a long way off

At its annual F8 conference on May 1, Facebook is expected to release Oculus Go, a cheaper, wireless version of its Oculus Rift virtual reality headset, meant to bring the much-hyped tech mainstream. Facebook is joining several companies looking to shift VR from the preserve of gamers to regular use. “While VR headsets are starting Read more about VR is slowly going mainstream, but VR ads are still a long way off[…]

Real People Are Turning Their Accounts Into Bots On Instagram — And Cashing In

Verified accounts turning themselves into bots, millions of fake likes and comments, a dirty world of engagement trading inside Telegram groups. Welcome to the secret underbelly of Instagram.   In late February, an Instagram account called Viral Hippo posted a photo of a black square. There was nothing special about the photo, or the square, Read more about Real People Are Turning Their Accounts Into Bots On Instagram — And Cashing In[…]

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