Real People Are Turning Their Accounts Into Bots On Instagram — And Cashing In

Verified accounts turning themselves into bots, millions of fake likes and comments, a dirty world of engagement trading inside Telegram groups. Welcome to the secret underbelly of Instagram.   In late February, an Instagram account called Viral Hippo posted a photo of a black square. There was nothing special about the photo, or the square, Read more about Real People Are Turning Their Accounts Into Bots On Instagram — And Cashing In[…]

Snapchat’s new shot at high-tech glasses comes with a more traditional marketing strategy

If you don’t succeed, try again. Snapchat really wants Spectacles to happen, again. But this time, Snap’s retail strategy involves a lot less hype — no fancy vending machines — and a lot more by-the-books tactics.  The second generation of Spectacles has several improvements from the first, including taking photos (not just videos) and faster-loading Read more about Snapchat’s new shot at high-tech glasses comes with a more traditional marketing strategy[…]

Use These 5 LinkedIn Updates to Elevate Your Engagement

Recent LinkedIn updates have made it easier for digital marketers to create high-quality content to engage their professional networks. With these changes, which LinkedIn started implementing in 2017, LinkedIn’s tools more closely match what you can do on other social platforms. Here we summarize five key LinkedIn updates you can start using to get the Read more about Use These 5 LinkedIn Updates to Elevate Your Engagement[…]

Why Instagram managed to remain unscathed amid Facebook scandals

Amid all the news of Facebook’s scandals, Instagram has remained relatively unscathed. In the wake of the brouhaha over Cambridge Analytica, advertisers like Mozilla declared they were pausing spend on Facebook. Elon Musk deleted his companies’ Facebook Pages. #DeleteFacebook trended. Congress hauled Facebook CEO Mark Zuckerberg to hearings. But Instagram, an app with 800 million monthly active Read more about Why Instagram managed to remain unscathed amid Facebook scandals[…]

Amazon advertising is now worth $2 billion

Amazon’s advertising power continues to grow. The Seattle-based e-commerce company reported in its first-quarter 2018 filing that “other” revenue — which it said “primarily includes sales of advertising services” — grew 132 percent year over year to reach $2 billion. In the fourth quarter of 2017, the ad business grew to about $1.7 billion, up Read more about Amazon advertising is now worth $2 billion[…]

New to Instagram Stories: Location Suggestions & Upload Multiple Photos and Videos at Once

Coming on the heels of their last update, Instagram just announced two brand new features for Instagram Stories… and they’re big! Unfortunately for iOS users, Instagram has limited the release to Android for the time being — but that should change in the coming weeks. Wondering what all the commotion’s about? Here’s what we’ve been Read more about New to Instagram Stories: Location Suggestions & Upload Multiple Photos and Videos at Once[…]

New Instagram Feature: You Can Now Repost Instagram Stories

While Instagram has been testing the ability to repost Instagram Stories for a few months now, it appears that the feature is now officially being rolled out! This is great news for businesses that are investing heavily in Instagram Stories. Whereas in the past there was no direct way to repost other people’s Instagram Stories, Read more about New Instagram Feature: You Can Now Repost Instagram Stories[…]

How to Create Social Media Videos Without Appearing on Camera

Social media videos add a powerful punch to your marketing strategy. In fact, recent numbers suggest that videos get 41% more clicks than text and drive more engagement. But not everyone wants to be on camera. Don’t panic! You can create videos with other material that will engage your audience without you having to play a Read more about How to Create Social Media Videos Without Appearing on Camera[…]

How to Create a Killer Instagram Bio in 2018

When was the last time you updated your Instagram bio? Since your Instagram profile is the new homepage, having a good Instagram bio is more important than ever to help you attract new followers. Just like your goal is to convert visitors into customers with your website homepage, the goal of your Instagram profile should be Read more about How to Create a Killer Instagram Bio in 2018[…]

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